Predictive Analytics

What is Predictive Analytics?  SpearFysh take the subjectivity out of driving revenue growth by applying Predictive Analytics to the DNA of the sales profession - the basic sales call.  Predictive Analytics is a statistical approach applied to sales interactions - explaining what makes for effective or ineffective interactions (within the context of mid-to-long selling cycle opportunities).  As a result, organizations understand how to shape better future performance - and eliminate the type of communications leading to failed sales outcomes.

Why is it important?  Predictive Analytics is a data-driven way for Sales Leaders to measure - and manage - the effectiveness of their sales steam.  Today, agility is the difference between winning and losing in the field.  For too long, Sales & Marketing Leaders have lacked the tools necessary to insure sales teams who can quickly adapt to new situations - skillfully executing sales calls in high change environments.  Predictive Analytics gives Sales & Marketing Leaders a new weapon to gain the type of intelligence necessary to monitor, manage, and change sales behavior - creating smarter, more nimble, sales team.

Imagine this:  Your sales team includes two individuals of similar background, capability, and drive - but there is a significantly performance gap.  By applying state-of-the-art machine learning to transcribed conversations, key terms and phrases are identified that automatically account for the performance difference.  This type of data-driven approach can also be applied to small teams, large regions, and entire sales forces as a means to drive radical sales productivity gains.

The bottom line:  Based on sound research and proven statistical theory in data mining and machine learning, Predictive Analytics has the potential to revolutionize the ability to measure and manage the effectiveness of any sales team.

Read, "Seven Reasons You Need Predictive Analytics Today," a Prediction Impact whitepaper that delves further into how Predictive Analytics is the new weapon used by Managers to gain competitive advantage.